Too many retailers make the planogram process too complicated and eventually lose steam after a few months. Here are some best practices to follow when using planograms. The key is to follow the principle of planograms not so much the fancy printouts.
It can be used to create a planogram for a retail store. Don't get stuck thinking you need a piece of software to planogram your store. If you are a small retailer, say one store, planograms are a bit harder to pull off. A planogram is one of the best merchandising tools for presenting products to the customer. Effective communication tool for staff-produced displaysĪny good retailer realizes the key to increased sales is through proper visual merchandising.Tighter inventory control and reduction of out-of-stocks.Satisfying customers with a better visual appeal.Assigned selling potential to every square meter of space.Planograms provide many other positive benefits as well:
Product placement and improved sales are just two very basic reasons a retailer should be implementing planograms in their shops. Planograms also help protect visual merchandising disasters, it's a warning about the danger of selecting an interior designer who does not understand planograms versus a visual merchandiser who does. Thus solidifying the case for planograms. The fascinating part about this research is that it is not always the endcap. What we can prove is that placement of merchandise had an exponential impact on sales.
After all, the spot that is getting the most customer eyeballs will obviously also yield the most sales. In other words, by identifying the most "viewed" parts of the store, we could predict sales. I myself, used an Excel spreadsheet for my planograms, it took some time to create the template, but once it was done, it was a great tool for my stores. This practice led to planograms that were driven by the customer versus the store. As competition increases, we're seeing the importance of correctly merchandising the products instore to drive consumer experience and drive sales.
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